Privacy Policy
Last updated: August 2026.
This Privacy Policy describes how BIOTEC LLC, operating the Day in America brand (DIA), collects, uses, and shares personal information.
Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. We refer to this automatically-collected information as "Device Information."
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information."
How We Use Your Information
We use Order Information to:
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Communicate with you
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Process and fulfill your order, including arranging shipping and providing you with invoices and order confirmations
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Screen orders for potential risk or fraud
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Provide you with information or advertising relating to our products, when this is in line with the preferences you have shared with us
We use Device Information to help us screen for potential risk and fraud, and to improve and optimize the Site (for example, by generating analytics about how visitors browse and interact with the Site).
Sharing Your Information
We share your Order Information with third parties to help us provide our services, including:
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Our website platform, Wix, which powers our online store
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Payment processors, to securely process your payment
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Shipping carriers, to deliver your order and provide tracking
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Analytics providers (such as Google Analytics, Meta Pixel, and TikTok Pixel), to help us understand how customers use the Site
We do not sell your personal information to third parties.
Cookies & Tracking
Cookies & Tracking
We use cookies and similar tracking technologies to operate the Site, remember your preferences, and analyze how the Site is used. You can disable cookies through your browser settings, though some parts of the Site may not function properly as a result.
Your Rights
Depending on where you live, you may have the right to access, correct, delete, or request a copy of the personal information we hold about you. To exercise any of these rights, please contact us at hello@diadayinamerica.com.
If you are located in the European Economic Area, the UK, or California, you may have additional rights under GDPR, UK GDPR, or the CCPA respectively. We will respond to verified requests in accordance with applicable law.
Data Retention
When you place an order through the Site, we maintain your Order Information for our records unless and until you ask us to delete this information.
Children's Privacy
The Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.
Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post any updates on this page.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at hello@diadayinamerica.com.