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THE FIRST DROP

Three original illustrations.
Three oversized silhouettes.

Made to feel like a memory from a day in America.

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Explore the Collection

Oversized unisex fit

Explore Our Products

Oversized Unisex Fit

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ABOUT DIA

A day in America, illustrated.

Clothing built around small everyday moments.

Day in America is a clothing brand inspired by the small everyday moments that make American life feel familiar, warm, and full of personality — a coffee run, a weekend gathering, a feeling you didn't know you remembered.

Each illustration begins as a story, then becomes a piece made to be worn every day. Not decoration — the reason the garment exists.

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Signature Piece

DIA Signature Sweatshirt

The piece DIA was built around. A premium oversized fit, soft structured fabric, and original artwork made to stand out.

$189

One Size · Oversized Fit

The Illustrations

Three stories, three prints.

1 grill party.HEIC

COLLECTION- 01

American Grill Party

A weekend mood: grill, cola, sunshine, and friends.

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COLLECTION- 02

Ducks of America

Playful characters inspired by the many moods of American life.

3 treats.heic

COLLECTION- 03

American Treats

Comfort food, sweet memories, and everyday American cravings.

Shop the First DIA Drop

Three original illustrations. Three everyday silhouettes.

All Products

“Not decoration — the reason the garment exists.”

— DIA

Stay Close To DIA

Join the first DIA list

Be the first to know about new drops, restocks and illustrated stories.

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